• Performance in terms of booking is something that depends on the user. It is not guaranteed or controlled by sponsored listings. However, you can ensure the following things to give your hotel the best possible chance of success:
• Do not increase the ASP after starting the campaign. If anything, try to reduce the ASP to make the hotel more attractive to the user.
• Offer attractive packages like free breakfast, dinner, etc.
• Improve the quality of images, etc. that can help the hotels convert better.