If the first payout is less than the cost of the campaign, the cost of campaign will be adjusted from future consecutive payouts till the entire cost of campaign is adjusted.
Date | Event | Value of payout | Remaining cost of campaign to be adjusted |
Jan 1st | Campaign starts | - | - |
Jan 31st | Campaign ends - Last click delivered | - | - |
Feb 1st | Bookings payout worth Rs. 10000 is accrued | Payout – Cost of campaign = 10000 – 10000 = 0. | Total cost of campaign – Amount adjusted = 20000 – 10000 = 10000 |
Feb 3rd | Bookings payout worth Rs. 20000 is accrued | Payout – Remaining cost = 20000 – 10000 = 10000. | Total cost of campaign – Amount adjusted = 10000 – 10000 = 0 |