If the first payout is less than the cost of the campaign, the cost of campaign will be adjusted from future consecutive payouts till the entire cost of campaign is adjusted.


Date

Event

Value of payout

Remaining cost of campaign to be adjusted

Jan 1st

Campaign starts

 -

 -

Jan 31st

Campaign ends - Last click delivered

 -

 -

Feb 1st

Bookings payout worth Rs. 10000 is accrued

Payout – Cost of campaign = 10000 – 10000 = 0.

Total cost of campaign – Amount adjusted = 20000 – 10000 = 10000

Feb 3rd

Bookings payout worth Rs. 20000 is accrued

Payout – Remaining cost = 20000 – 10000 = 10000.

Total cost of campaign – Amount adjusted = 10000 – 10000 = 0